Yesterday was another catch-up seminar - to monitor progress with tutors. And I was so pleased to find that it has left me full of motivation & willing to 'crack on' & do well. This week will be a productive one!
The project as a whole is still really in first gear - research is still taking up the bulk of my time but i'm now starting to will it all to move on & get the opportunity to be a little more creative. The project is all about rebranding & so i'm now feeling the need to stop reading info on a screen & start sketching & colouring in!
This Friday primary research will move to London, where i'm excited to go & visit the Menswear department in House of Fraser, Oxford Street. The formalwear section was renovated at the end of 2011 in to the style of a 'gentleman's club'. The images i've seen have really prompted me to think what other department stores could do to make the male shopping environment more appealing. My visit will involve taking lots of sneaky photos & observing the kind of customer shopping in the department. I'm fairly convinced that in some respects i'll take the way House of Fraser has done things & mould the ideas into my own project.
Exciting stuff!
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